12+ years driving GTM strategy, channel management, and distribution operations across competitive markets — consistently converting strategy into measurable street-level results.
A unique combination of enterprise B2B sales, physical distribution management, digital acquisition, and analytical execution — built across 12 years and spanning multiple business units simultaneously.
Designed and executed enterprise go-to-market strategies across physical retail, agent networks, and digital channels — delivering 30%+ YoY growth over 9 consecutive years with full commercial ownership.
End-to-end distribution network management — partner contracting, agent onboarding, training completion, and ongoing productivity measurement across multiple concurrent business units.
Built KPI dashboards and pipeline analytics systems reducing CRM errors by 22% and improving forecast accuracy — turning performance data into clear, prioritized executive recommendations.
Led tele-sales and social media teams from ground zero to structured pipeline engines — KPI coaching frameworks lifted conversion rates by 18% across digital acquisition channels.
Cultivated trusted C-level relationships across procurement and enterprise decision-makers — managing complex negotiations and growing customer lifetime value by 35% through structured upsell programs.
Operated 5 distinct business units simultaneously — each with different channel mixes, partner types, and competitive dynamics — building the cross-functional agility fintech market execution demands.
Amman, Jordan · Open to Relocation · MENA Markets